HG / LF was created in Milan in 2019 by Lorenzo Del Serra and Letizia Grace.
They prefer to be considered more as artists than as designers, and from the
beginning have placed their emphasis on the individual, lending a subversive
aesthetic to their creations.
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Contrasting and conflicting elements combine between androgynous,
deconstructed silhouettes and tailored cuts. The result is an improbable harmony
that combines meticulous construction with punk-flavored rebellion.
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As two young people profoundly concerned about their environmental impact,
their collections are created using “dead stock,” left-over fabrics sourced from the
warehouses of giant brands.

The fluidity of HG / LF is expressed in molded silhouettes at once both masculine
and feminine without being sexualized, sewn for the human form.
The clothes are designed to enhance and protect the body, like armor.

The concept, filtered through responsible social messaging and relevant historical
references is a post-modern counter-culture, accustomed to adaptation
and to destruction. The goal for the label is to be able to use their platform
to communicate ideas for advancing the common good.