HG / LF

HG / LF is emotional turmoil.
It is a profound investigation into the visceral inner conflict and existential sphere of the contemporary, marginalised individual.

Exploring the fluid world of genderless and matching classic sartorial elements with chaotically deconstructed cuts, HG / LF uses excess fabric from the inventories of large companies in the creation of their collections, entrusting the tailoring process to a plethora of Italian artisans.

The synthesis of provocation, confusion, error and decadent imagination are what drive HG / LF to create wearable armour; forms of protection capable of defending the most vulnerable areas of the body.

With sensitive carelessness, HG / LF brings together the most fragile creatures.

PRESS

HG / LF was created in Milan in 2019 by Lorenzo Del Serra and Letizia Grace.
They prefer to be considered more as artists than as designers, and from the
beginning have placed their emphasis on the individual, lending a subversive
aesthetic to their creations.
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Contrasting and conflicting elements combine between androgynous,
deconstructed silhouettes and tailored cuts. The result is an improbable harmony
that combines meticulous construction with punk-flavored rebellion.
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As two young people profoundly concerned about their environmental impact,
their collections are created using “dead stock,” left-over fabrics sourced from the
warehouses of giant brands.

The fluidity of HG / LF is expressed in molded silhouettes at once both masculine
and feminine without being sexualized, sewn for the human form.
The clothes are designed to enhance and protect the body, like armor.

The concept, filtered through responsible social messaging and relevant historical
references is a post-modern counter-culture, accustomed to adaptation
and to destruction. The goal for the label is to be able to use their platform
to communicate ideas for advancing the common good.

PRESS

HG / LF is a home base of dissent- an agglomerate where atelier and community converge.

Drawing from systematic narratives, pirates coves, and liberated zones, the brand transcends seasonal cycles, striving instead to create generational statements,
each Collection a timeless expression of a visceral message.

Exploring the Human condition through deconstructed tailoring and the timeless elements of costume history, HG / LF repurposes excess fabric from large companies' inventories to craft its collections, both in-house and through collaborations with a selection of Italian artisans.

Driven by a synthesis of provocation, confusion, error and subversive imagination,
HG / LF creates wearable armor-forms of protection designed to safeguard the most vulnerable areas of the body from an oppressive and hostile social order.
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Driven by the desire to activate and engage , and with sensitive carelessness,
HG / LF brings together the most fragile creatures.

A CALL TO DREAMERS OF FALLEN SYSTEMS MANIFESTO
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The opulence of a few overshadows the waning struggles of the least, and
from the heavens, the layers of pyramids are outlined,
populated by everyone from the establishment to the nomads,
from the invisible hands of power pulling strings in the shadows,
to the downtrodden.
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The divisions are stark, every social stratum palpable,
and the circles reserved for our kind are infernal.
Today we question—as all should question—why
we are doomed to this unhealable, erroneous, and sickly attachment to asystem that has shackled us, making us dependent on oppression, fear,
hatred and hunger.
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We still wonder how it is possible that our infinite beauty is constrained by
prohibitions, borders, and immoral obligations dictated by figures deemed
superior, capable of organising the lives of others, especially those of thel
east.
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We wonder how it is possible to understand the pain and trembling of the
wretched and downtrodden, if one observes from the sweetened golden
palaces of power, without ever attempting to descend into the underbelly, the
sewers, the black holes of humanity that spew venom and freedom.
We must unite
insects, rats, wolves, eagles, trees, flies
We must scream from the pyramid's base, curse the apex and shake the
clouded, blocked consciences of the weakest who by mistake have found themselves as foes.
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We must unite
insects, giraffes, elephants, children, swallows
We must tell the world of a possible existence,
a world of multitudes and of love in abundance.

PRESS